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The Engaged Woman Owner
By Gabby Printz | June 23, 2010
This post is inspired by a December 2009 report on the unique management style of women proprietors and their growing contribution to the US economy. Issued by The Guardian Life Small Business Research Institute, the report states that women, as owners and managers are:
- more diligently engaged in strategic and tactical facets of their business
- more proactively customer-focused
- more likely to incorporate community and environment into their business plans
- more receptive to input and guidance from internal and external advisors
- more committed to creating opportunities for others.
The Institute cites these qualities among other reasons for a projected increase in jobs created by woman-owned small business. In fact, by 2018, they forecast that women small business owners will create 5 to 5.5 million new jobs in the US, thereby “transforming the workplace of tomorrow into a far more inclusive, horizontally managed environment.”
Aside from these fantastic economic projections, I think the most interesting point the report makes is that the woman business owner is a more engaged proprietor. Because women are more careful in cultivating their customer base and more invested in creating opportunities, positive working relationships and meaningful contributions to their business and community, the impact of women-owned business will not only be greater by 2018, but it will constructively benefit the environment in which we work and do business.
Click here to find the full report.
Topics: Stats, Women | No Comments »