Archive for May, 2011
This is old news in the techie blogosphere/twitterverse, but you may have noticed these little barcode-type images popping up. What are they? They are QR codes or Quick Response codes, and you’ll find them in advertisements and magazines, on tickets and boarding passes, and even on business cards and t-shirts.
So what do they do? Well, they allow immediate access to relevant information with the use of a smartphone.
Similar to traditional commercial barcodes, a QR code is a two-dimensional image made up of black and white pixels that, with the right app, can be scanned by a smartphone to reveal all sorts of digital content: a string of text, a website URL, an email, a phone number, a location on google maps, or even a youtube video.
This is a great way to expand your social media outreach.
Try posting codes on the front or back of your business card, on print advertisements, on brochures, signage, and other marketing materials, on product packaging, event materials and nametags, restaurant menus, ticket stubs, or receipts.
Link to your own website or online content, your Facebook page or LinkedIn, directions to your business, a free download, coupon codes and special offers… the possibilities are limitless!
How to generate a QR code?
It’s so easy! Simply use a generator site, like qrstuff.com or qrcode.kaywa.com. Save the image, and put it on whatever you’d like!
This is a great way to make yourself and your business more visible and accessible. And it’s free, so why not try it?
We also found these tips to be helpful: 5 QR Code Failures to Learn From (via @BuffaloNiagara)
This is a particularly good idea for the vendors (and even attendees) at our upcoming conference. Integrate a QR code into your table signage so that conference attendees can instantly access your website, connect with you on social media, or learn more about your products or services.
What is your experience with using QR codes? Any advice? Leave a comment below.
We’re very excited to have Dr. Teresa M. Amabile, professor of Business Administration at the Harvard Business School, come and speak at our 2011 Women’s Leadership Conference (just three weeks away now!).
Dr. Amabile poses an interesting question: “What makes people happy at work?”
And this is what she has to say (you can consider it a little preview):
What really makes people happy, motivated, productive, and creative at work? Our new research, based on analyzing nearly 12,000 daily diaries of team members working on collaborative creative projects, reveals some surprising answers. Inner work life – the continuous stream of emotions, perceptions and motivations at work – has a profound effect on a person’s performance. So what boosts people’s inner work lives? Contrary to what most managers believe, the single most important thing is simply making progress on meaningful work – even if that progress is a small step forward. This is the Progress Principle, and it holds clear implications for managers and knowledge workers: Sustained high performance and employee well-being depend less on elaborate incentive systems or performance-management processes than on techniques for facilitating the small wins that constitute daily work progress.
If you are in the Western New York area, be sure to check out the 2011 Women’s Leadership Conference to hear more of Dr. Amabile’s discussion on the “Progress Principle.”
In consideration of Mother’s Day this weekend, we thought we’d have a little conversation with our working, business-owning, professional, and all-around rockstar moms. So on our Facebook page last week, we asked:
To the working mothers and mom-preneurs: how do you maintain your work-life balance?
What we found was that maybe this supposed balance doesn’t actually exist! So what’s the answer, then? How do these women manage to participate and be successful in both family and work life? Well, I’ll defer to the experts. This is what our friends and clients had to say:
This post on The Glass Hammer also acknowledged the mythical nature of this kind of balance, and the author, executive coach Ann Daly PhD, offered her strategies for “finding your focus” among both family and professional demands. A large part of that, she says, is “committing to being present in every moment, wherever you are,” echoing what Arlene had mentioned to us on Facebook.
Let’s continue the conversation here! What are your thoughts? If a true work-life balance doesn’t exist, how do you stay on track? Moms, how are able to fulfill both roles? Let us know in a comment below.
P.S.– A happy Mother’s Day to all of you moms out there from the ladies at the Women’s Business Center!