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Using QR Codes to Promote Your Business
By Gabby Printz | May 29, 2011
This is old news in the techie blogosphere/twitterverse, but you may have noticed these little barcode-type images popping up. What are they? They are QR codes or Quick Response codes, and you’ll find them in advertisements and magazines, on tickets and boarding passes, and even on business cards and t-shirts.
So what do they do? Well, they allow immediate access to relevant information with the use of a smartphone.
Similar to traditional commercial barcodes, a QR code is a two-dimensional image made up of black and white pixels that, with the right app, can be scanned by a smartphone to reveal all sorts of digital content: a string of text, a website URL, an email, a phone number, a location on google maps, or even a youtube video.
This is a great way to expand your social media outreach.
Try posting codes on the front or back of your business card, on print advertisements, on brochures, signage, and other marketing materials, on product packaging, event materials and nametags, restaurant menus, ticket stubs, or receipts.
Link to your own website or online content, your Facebook page or LinkedIn, directions to your business, a free download, coupon codes and special offers… the possibilities are limitless!
How to generate a QR code?
It’s so easy! Simply use a generator site, like qrstuff.com or qrcode.kaywa.com. Save the image, and put it on whatever you’d like!
This is a great way to make yourself and your business more visible and accessible. And it’s free, so why not try it?
We also found these tips to be helpful: 5 QR Code Failures to Learn From (via @BuffaloNiagara)
This is a particularly good idea for the vendors (and even attendees) at our upcoming conference. Integrate a QR code into your table signage so that conference attendees can instantly access your website, connect with you on social media, or learn more about your products or services.
The 2011 Women’s Leadership Conference will be held on June 14th at the Buffalo Niagara Convention Center. Find out more or register online.
What is your experience with using QR codes? Any advice? Leave a comment below.
Topics: Biz Tips, Events, Marketing, Media, Women's Leadership Conference | 2 Comments »
June 27th, 2011 at 10:53 am
[...] your marketing materials. How about some shiny new signage. With a QR code, [...]
September 23rd, 2011 at 5:02 am
Thanks for share info.I don’t have this idea.It’s unique
Thanks