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Archive for September, 2011

No, the 4Ps are not price, product, place and promotion.  Those 4Ps are considered useless without having a marketing directive of building trust with a customer.  The new 4Ps: passion,purpose, positioning and personality, according to John Jantsch, is about how a business is experienced not just what it sells. Passion: Leading with passion is how [...]

Author: Biz Tips, Marketing, Motivational | No Comments »

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