Guest Blogger
(This post comes from WBC board member Tom Grifasi, of Enterprise Holdings System Corporation, as a follow-up to this introductory post about the business application of social media.)
The major social media sites (Facebook, Twitter, MySpace, LinkedIn) have become household names and major marketing tools for business. However, two factors are often overlooked when a business decides to jump into the social media marketing:
First, there are dozens of social media sites (loosely defined) which can push your marketing message. Once you determine which sites seem to be popular with your target market, you can begin to focus your efforts and even create orchestrated campaigns to “cross market” your messages (aka “advertise your advertising”). Here’s a short list to get you started:
http://www.squidoo.com
http://www.tagfoot.com
http://www.ezinearticles.com (also, http://www.articlemarketer.com)
http://www.digg.com
http://www.stumbleupon.com
http://www.zimbio.com
http://www.mixx.com
http://www.friendfeed.com
http://www.big-boards.com
http://www.craigslist.com
Second, after Google acquired YouTube, their search algorithms changed and now give YouTube postings an advantage in Google search results. Therefore, video clips on YouTube will generate a better click-through rate to your website and your message than most other efforts at SEO (Search Engine Optimization).
And finally, what most marketers miss—even those who successfully use online marketing such as Social Media sites—is the Conversion Rate. That’s the ability to capture visitors to your site, turning click through visitors into bona fide leads, newsletter subscribers, etc.
Author: Biz Tips, Guest Blogger, Marketing, Media | 4 Comments »